When talking about colour in media, it can be described by two words, Denotation and Connotation.
Denotation
Denotation is the literal descripton of an concept,object or idea.
For example the colour RED is the first colour we see in the electromagnetic spectrum.
Connotation
A connotation is what we ossociate with the concept, object or idea.
For example words we can ossociate with the colour RED would be stop, danger, romance, passion etc.
Colours can be used to represent thoughts, feelings, and attitudes of the characters, writers intensions and many other factors.
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